Small businesses are often being encourage to keep up to date with the latest digital trends and processes to have a competitive edge in their field. But is it always worth it?
A few different articles have suggested that it is imperative that each small business spends time and money developing an app for user’s phones, otherwise they will fall behind in the competition. But really, why is this so crucial?
They say it’s to be visible to customers at all times, but I can’t help but to wonder if that is actually effective. With Sensis identifying that 76% of people own a smartphone, I can understand the need for a small business to be present for a potential consumer on their mobile device.
Personally, unless the app has constant value to me I will delete it after a short period of time. If the business has a great use of an app like a food company that allows you to order through it, then I totally think apps are worth it. They provide some great features and allow a more comprehensive user experience.
But if you are a small business whose primary use would be advertisement of your services or products, then an app that needs constant updating is not a good idea. If you are looking to invest your money into this, maybe the greater focus should be on creating a wonderful mobile optimised website. Something that is easy to navigate, quick to load and has all the basic information the customers would need to get in contact with you. You will save a lot of time and money than trying to build an app, and the website is accessible through all devices rather than having to create an android or IOS separate experiences.
Do you disagree with me and think that small businesses really need to focus on having an app? Or are you, as a consumer, happy to have a fully functioning mobile website?